Build a Sales Funnel That Actually Produces Opportunities

Most people think sales is based on personality, but at SALT Marketing, we believe that having a good process leads to good sales. You don’t need a secret formula; you just need a simple process that works every time. When we work as your outsourced sales team, this is the process we follow.

Top of Funnel: Targeting the Right Accounts
The Goal of the top of the funnel is to proactively qualify accounts before building relationships. At the top of the funnel, accounts that do not line up with the client's needs are removed from the list. We don't waste time chasing accounts we know will not be compatible with the client.

 
Middle of Funnel: Building Relationships That Convert
The goal of the middle of the funnel is to build trust. We want to be consistent, trustworthy, and approachable. Once we build a relationship, we identify Pain, Interest, or Need (PIN). If the opportunity expresses interest in the client, the opportunity is moved to the bottom of the funnel for further conversation.

 
Bottom of Funnel: Turning Conversations Into Opportunities
Once the opportunity expresses interest or pain, the goal of the bottom of the funnel is to convert that opportunity into business for the client. This includes introductory meetings and RFQ’s. We also track wins and losses in order to refine our process every time.

 
Why This Funnel Works
Sales often fail because there is no consistent outreach, poor follow-up, and no process. Structure solves these problems, because we understand the client and what their ideal target is. Understanding the clients combined with consistent outreach and relationship building leads to a solid process that works.

 
Grow Your Sales With SALT Marketing
Our sales funnel at SALT Marketing works. We take lists and qualify them through the top of the funnel. WE Build relationships in the middle of the funnel and turn those relationships into opportunities at the bottom of the funnel. If you want a sales team that doesn't just chase leads, but follows a process, contact SALT Marketing today.