Outsourced sales helps companies maintain consistent sales activity when B2B sales cycles take months or even years.  For complex B2B sales, prospects may not be ready to buy when you first cont…

How SALT Marketing Helps Companies Build Relationships, Develop Opportunities, and Grow Their Sales Pipelines.  For companies selling complex products and services, generating new business requi…

For manufacturers, building a consistent pipeline of qualified sales opportunities can be challenging. Selling manufactured products, contract manufacturing services, components, equipment, and services often involves long sales cycles, multiple decision-makers, specialized industries, and highly specific buying requirements. Traditional lead lists and high-volume outreach aren't always enough.

A repeatable sales process creates consistency, accountability, and scalable growth. At SALT, our six-step sales process gives B2B companies a structured way to identify target accounts, connect with decision-makers, nurture relationships, and uncover qualified sales opportunities.

How Was the Commercial Paint Contractor Handling Sales Before SALT?The client relied heavily on inbound requests for quotes (RFQs) and owner-led sales. While this approach generated business, it made …

At SALT, relationship nurturing is not a one-time touchpoint or a short-term campaign—it’s a deliberate, ongoing process built on consistency, relevance, and trust.

During client discovery, SALT developed a clear understanding of the client’s capabilities, production capacity, and ideal customer profile. The Colorado-based finishing provider specializes in precision powder coating for fabricated and machined metal components, with a focus on quality, turnaround time, and scalable production support.

Contact Verification: Turning Prospects into Real ConversationsA strong list is only as valuable as the people behind it. That’s where Contact Verification comes in. At SALT, this step is about mor…

Background The client, a Virtual CFO services company, was focused on growth but lacked the internal sales team and processes needed to build a consistent pipeline. They challenged SALT to generate …

Who We Work Best With SALT is built for businesses where each relationship truly matters—where a single deal can significantly impact revenue, and consistency in the pipeline is critical to growth.…

Client Discovery During the client discovery process, SALT developed a clear understanding of the client’s capabilities, product offerings, and target markets. The client is a global provider of sp…

TL:DR Casey Believes effort matters most when it is consistent, focused, and in- intentional. The small, deliberate actions are what create opportunities.

The client is a top-tier German manufacturer of precision machine and fabrication equipment, with solutions ranging from $500,000 to $3.5 million. Their equipment is primarily sold to OEMs that requir…

Account Qualification: Focusing Effort Where It Matters Most  Not all prospects are created equal, and treating them that way is one of the fastest ways to waste time, energy, and opportunity.&n…

Most Companies Don’t Have a Sales Problem; They Have a Funnel ProblemMost people think sales is based on personality, but at SALT Marketing, we believe that having a good process leads to good sales…

SALT identified a significant IT services opportunity for a client with the Christian Academy of Knoxville. The opportunity emerged after outreach revealed an immediate need for managed IT support wit…

Experimentation is the very foundation of who we are at SALT and why we’ve come so far. Most companies are against new ideas and consider them unhelpful to the company. But even among a hundred bad …

TL;DR Eric Renegar is a hard-working SALT employee who is constantly working towards growth.

Background Before partnering with SALT, this client relied almost entirely on referrals to drive new business. When projects slowed down, the responsibility of generating new work fell on the owner,…

List building is one of the most important and most misunderstood parts of a successful outbound strategy. At SALT, it’s not just about gathering names and emails. It’s about building a highly tar…

At SALT, one of the most common questions we get is simple: “Why don’t you take commission?” The answer is just as simple: because that’s not what we sell.  We don’t sell deals. We d…

One of my favorite things I noticed when I joined SALT was the relaxed, family feel to the company; everyone genuinely cares for each other, shows up, and is involved in each other's lives. In ear…

Injection MoldingSALT Identifies Opportunity for Engineered Plastics Project with Belmont Engineered Plastics. SALT identified  an opportunity for a customer providing custom plastic injection mo…

TL;DR We are so excited to have Elijah back. He has strong character and is a powerful team member for SALT

Most companies say they want one thing: “get new clients.”The problem? That goal is too broad to act on daily, and that’s where momentum dies.At SALT, we break that big objective into a six-step…

SALT begins every partnership with a thorough client discovery process during onboarding, designed to ensure we look, sound, and operate like a seamless extension of your team.This process goes far be…

SALT Marketing Fills Production Capacity for Minnesota FabricatorBackgroundThe client is a Minnesota-based contract manufacturer specializing in metal stamping, fabrication, forming, welding, and asse…

For metal fabricators, sales can become complicated quickly. Quotes, customer requests, prospecting, follow-up, estimating, and relationship management can all compete for the same limited amount of t…

In manufacturing, sales teams are often expected to do everything: find prospects, make initial contact, build relationships, qualify opportunities, and close business. While that may seem efficient, …

For many metal fabricators, growth can become dependent on a small number of people, often an owner, president, or senior salesperson who manages customer relationships, estimates opportunities, and d…

In 2020, SALT Marketing founder and CEO Anthony Colarusso was selected to speak at FABTECH, one of the leading events for the metal fabrication and manufacturing industries.Anthony’s session, “The…

In 2020, SALT Marketing founder Anthony Colarusso joined the Payback Time podcast to discuss entrepreneurship, sales as a service, and the process of building a scalable business.The conversation expl…