Employee Highlight - Casey Roberts

Background

After earning my bachelor’s degree from Florida State University,
I began building my career in sales and customer relationships.
Before joining SALT, I worked as an Account Executive at Yelp,
where I helped businesses improve their visibility and
Engagement through digital marketing solutions.

That experience gave me a strong foundation in outreach,
Relationship building and intentional communication. It also
helped me understand the importance of earning trust, staying
consistent, and helping customers see clear value in every
conversation.

SALT Marketing Journey

I joined SALT in May 2025 as an Account Executive, where I focus
on lead generation, customer relations, and creating stronger
connections with both prospects and clients. Each year, I help
drive more than 45,000 touch points and support 190+
opportunities through consistent, intentional outreach.

My approach to sales is built around effort and intentionality. I
believe consistent focus and deliberate action are key to achieving
Meaningful results. I also value experimentation, whether that
means testing new messaging, trying different outreach
strategies, or finding better ways to strengthen long-term client relationships
relationships.

Effort matters most when it is consistent, focused, and in-
intentional. The small, deliberate actions are what create


Random Facts About Me

Outside of work, I enjoy watching sports, going to the gym,
playing video games, and spending time with Grace and my dog.
I recently got married, and I’m excited for this new season of life
while continuing to grow at SALT.

Fall is my favorite season, chicken sandwiches are my favorite
food, and Mountain Dew is my go-to drink. My dream vacation
would be a 30 MLB stadium tour, my favorite state is Tennessee,
and my theme song would be Thunderstruck.