Why Is Experimentation Important for Sales and Marketing Growth?

Experimentation is the very foundation of who we are at SALT and why we’ve come so far. Most companies are against new ideas and consider them unhelpful to the company. But even among a hundred bad ideas, there is probably one really good one. At SALT, we’ve even found it to be the opposite. Maybe one bad idea among a hundred good ones. Experimentation constantly grows our company and makes it better.

 
Every person on our team has a mousepad with our core values printed on it. This serves as a reminder that new ideas are encouraged and are what helps our company grow. Whether it’s a new outreach angle, a process tweak, or a completely different way of thinking, we encourage new ideas. Because ideas are the foundation of successful civilization, or a sucessful business, which is why we incorporate them every day at SALT.

 
Anyone on the team can bring an idea to the team, walk through it, and get honest feedback. That openness creates a culture where people aren’t just allowed to think differently; they’re encouraged to.

 
We don’t aim to get everything perfect the first try. We aim for experimentation, which leads to a process that eventually leads to success. Experimentation is the foundation of our company and the seed of growth.